Affordable CMS Solutions Offers Adobe-Business Catalyst's Revolutionary "Dashboard" to Manage and Promote Online Businesses
Business Catalyst, a part-American, part-Australian software company, was recently purchased by industry leader Adobe Systems, developer of Dreamweaver, Acrobat and other widely used web development software programs.
The Adobe Business Catalyst System integrates six, online marketing tools--website content management, e-commerce, customer relationship management (CRM), email marketing, business analytics and marketing reports, and interactive contact forms. The system gives online businesses a birds-eye view of their website's performance.
This is a dream come true for all our clients, especially our small businesses. It levels the playing field. This is the first time that virtually any online business can afford sophisticated marketing tools that are so simple to use. No programming skills are needed. Instead of paying high prices for separate, incompatible marketing tools, our clients pay a monthly subscription fee that starts around $39.00 that includes the six tools and hosting.
In these challenging economic times, this is real value for our clients. Our companies with existing websites can transfer over to the Adobe Business Catalyst platform. New websites are developed directly on the platform and all Business Catalyst websites are hosted by Adobe Systems.
The Dashboard is the control center for the website, and works quietly in the background 24/7. As a client you can sign onto the system's Dashboard at any time website analytics and activities of site visitors. Clients can begin editing content in a simple WYSIWYG (What You See Is What You Get) web authoring screen that produces clean compliant code, or do hand coding if they wish. They can generate marketing reports, and send out email marketing campaigns to segments of their database.
In the pass, it's been very frustrating trying to find tools that would help my clients manage and promote their online businesses more successfully at a reasonable price. The tools that actually worked invariably cost more than most of my clients could afford. Adobe Business Catalyst's Dashboard technology creates a level playing field for online businesses, small and large.
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