Google business citations simplified

Google Business Citations Simplified

Are Google Citations an important part of ranking higher within Google Local Search?

The quick answer is that it certainly doesn’t hurt! This is one of the most commonly asked questions from small business owners who want to be within the top rankings.

Everyone wants to know about Google Citations because it seems to be all the buzz. So, there are some questions that go along with it… what are they and how are they used?

If you are a small business and want to get on page 1 in Google Places (and why wouldn’t you?), Google Citations are an important element towards getting into the top ranks.You’re quickly going to find out what it is and why they’re so important.

First things first. What is a Google Citation?

A Google Citation is a simple listing of your name, address and phone number for your business as Google would see it on the internet. It’s also abbreviated as NAP.

Once you claimed your Google Places listing (it’s free) and filled out the details, you provided Google with all of this information. It’s what makes up your business listing.

Why is a Citation Important?

Well, if you know a bit about SEO or search engine optimization, you know that backlinks to your web pages are vital to ranking higher in all of the Google organic search results. A backlink is easier than it sounds – it’s a link that goes back to a web page of yours, and comes from another website. More backlinks, particularly with your keywords anchored within the link, will help you to rank higher on those keywords. This means it will help you rank higher, even if the pages on your website aren’t perfectly optimized.

What this means is that a citation will give you a great backlink, and this helps Google to rank you higher within its own search engine.

The Difference between Google Citations and Backlinks?

Citations and links are powerful signals that play a major role when it comes to local and organic search rankings. Understanding the differences between the two is important for anyone looking to maximize their site’s visibility for localized keywords. Failing to understand the difference between the two terms means that you won’t be visible online as you could be or you won’t be visible completely (at least not on the first page of Google search results).

A backlink describes a link on another website that links to your website. For instance, when a blogger links his/her readers to your site. On the other hand, Google citation refers any mention of your business without linking. If a site mentions your name, phone number or address, they’ve cited your company in your eyes and Google’s.

Does Google trust that your business?

Google constantly checks that all the websites that appear on the first page of search results are trustworthy. They do this to give the users a better experience as they go about their online activities. If there are enough reasons for Google to trust your company, you will be given a prime placement in the search results.

Google’s “search engine spider” only depends on what it sees online, therefore, the more consistent the NAP information they find on the internet, the more they trust that you are a legitimate business in your industry and niche.

How do you know if Google Trusts your Business?

The most effective way of knowing what Google thinks of your site is through your rankings. Open Site Explorer is one of the best tools that can help you get this information. Put your website into the search field, and you will be presented with a report that includes your Domain and Page authority. Both the domain and page authority are rated between 0-100.

It is important to mention that Google will not trust your local business listing if the NAP information is not consistent throughout the internet. When a local business changes location, business names, or phone numbers, its listing is greatly affected. This is because Google’s “search engine spider” sees conflicting information around the web.
As stated earlier on, citation is a mention of your business (name, address, and phone number). Google, through its “web crawling bot,” is continually looking for local information that matches the business listing appearing in Google’s local results. The more citations the Googlebot picks up about your business, the more trust rank it will give your website.

Here is an illustration: If you are running a restaurant, Googlebot will pull NAP information from different websites including Yelp, Urban Spoon and so on. If the web crawling bot finds that the information is accurately and consistently listed on these websites, it will consider the listings as citations. And this will positively influence your page ranking.

What to avoid if you Want Credit for Citation

If you use contractions such as rd to mean road, Google may see the two as totally different things.

• St is different from street
• Ste is different from suite
• Ave is different from Avenue in the eyes of Google.

Ensure that the NAP information on your website is similar to the one featuring on your Google listing. Also, come up with a common listing for all the directories that you get listed in.

Strategies When Examining Keyword Difficulty

In this post, I will blog about the Strategies When Examining Keyword Difficulty

Keywords are the words that give your site visibility on search results to rank higher than your competition. Appling strategies when examining keyword difficulty will help you make better choices. Prominence on the first page of a search engine gives you more chances of getting clicks.

There is no magic or secrets to this process. Anyone can do it if they are willing to invest the time and effort in doing the research. Posting relevant content on the web using keywords will give you more visibility.

Educating yourself on the fundamentals of keyword difficulty will help you to choose which queries or keywords to compete for, dust avoiding wasting time and money chasing keywords that are hard to rank for both now and in the future. It boils down to three essential factors.

You’re Competition. The number of pages that shows up on your search for your query or phrase. View the pages that currently rank for each term

Competitors Domain Authority (DA). The strength of a web page as determined by your link profile both quantity and quality and social signals. MOZ has a free tool that will help you determine your (DA).

Relevance of your keyword. Google quality score on how useful page content matches your search phrase. It includes both on-page ranking factors like keyword presence and off-page signals like anchor text.

Do Research

You will need to do research into competitive analysis metrics if you want to unseat your competitors from their sought-after top ten spots.

If you can afford them, there are lots of online tools that can take the guesswork out of doing your research. Tools that can tell you exactly what keyword your competitors are using, how and where they are using them, and the ranking position on Google for each keyword. Tools like SEMrush, Spyfu, MOZpro just to name a few.

Develop a strategy around your most competitive keywords by making a list of them and exporting it into metrics-rich CSV’s for easy tracking and reporting.

Developing an understanding of what makes the pages that are ranking well effective is the first step in strategizing your own successful keywords.

To determine keyword difficulty, you will want to know the top ten search results and how many competing web pages there are. Calculate how many external links are in these pages and the number of links that point to the domain page. Each page should be analyzed to determine the level of optimization.

A good indicator of competition is learning how many pages are relevant for a successful query. You can run a search to see how many pages are indexed.

Boolean Searches

Boolean Searches

Boolean Searches

A more accurate number can be obtained using boolean searches. Boolean searches are an advanced search operator allowing users to combine keywords with operators (or modifiers) such as AND, NOT and OR to further produce more relevant results. For example, a Boolean search could be “hotel” AND “New York.” This search would limit the results to only those documents containing the two keywords.

Let me give you a heads-up warning. Google will interrupt your search every once in a while and force you to fill out a Captcha. They want to ensure sure the boolean searches are coming from humans.

Remember that just ten(10) sites with better ranking will keep you from being on the first page, but don’t be distracted by the number of competitors. There are more important factors to weigh. Use them to calculate the keyword difficulty metrics.
Your research should be non-personalized and be sure to ignore universal “fillers” such as images, local searches and news links. Search engines make it difficult to find non-personalized results and there is currently no perfect trick for depersonalizing results.

Page Authority and Domain Authority

Pages that rank well will usually be linked to other external sites and linked from other domains. This can make some keywords difficult to rank. Look for top ten sites with fewer link exchanges if possible when looking for your own keyword possibilities.

Linking between sites does affect ranking, but it is inconsistent. A few high-quality links can supersede a site with many low-quality links. Page Authority and Domain Authority are measured on both the quantity and the quality of links, plus some other factors. The free program, Open site Explorer, can help you determine the strength of the domain and the pages it is on.

If a page achieves high Page Authority with fewer links than others in the top ten, it could mean that that the external links are stronger. This is particularly the case if the Domain Authority is lower than the Page Authority. High Domain Authority and a low link count is an indicator that the page ranking is affected positively by strong internal links.

Investigate Your Competitors

Your best investigation comes from viewing your competitor’s pages to see how they are optimized. Look for different signals and note the placement of the keyword.

Is in the title or at the beginning of the piece?
Is the keyword used often in the copy?
Is the keyword in image alt text?
Is it in the domain name?
How much content is on the page and is it quality text?
How many Google citations does the business have?

Do not over analyze. Rank the optimization of each page based on your general impression. This up close and personal review will enhance your understanding of how the top ten sites invest in their rankings.

This level of research requires a lot of concentrated effort, so you should have your list of keywords edited down to a manageable size. Remember that this is not scientific. You are attempting to quantify a qualitative assessment. Different people will come away with different opinions.

As you do your research you will begin to understand your keyword landscape with a lot more nuance than your initial process gave you. For a high-level overview, coordinate the averages and your competitors’ numbers. This will allow you to filter and sort the results in a way that reveals the best keywords for your site.

When selecting keywords, use that information to create three lists:

1. short term keyword targets
2. Medium term keyword targets that will take time to become effective
3. Long term keyword targets that will prove successful after a period of concentrated effort.

You can refer back to this research over time as you build your web presence. It will help you assign keywords effectively as you improve your existing pages and build new ones. Over time, and with sustained effort, you may find yourself on that valuable first page.




Landscaping Project

Home – 76 Ryeburn Dr, Gloucester, ON K1V 1H5

Looking for your ideas and price

I would like to replace this wood deck with something to match the front of the house.

I’m looking for a stone or interlocking deck that is visible and will enhance my home’s curb appeal.

All overgrown shrubbery should be removed and the new deck should be the focal point of the house. We are also quite happy with the current size of the deck.


Front view from road


Deck view from front door


Front door from deck


Another view from road


View standing on front deck

Pay As You Go Search Engine Optimization

Pay As You Go Search Engine Optimization

SEO is made up of many different ranking factors. My pay as you go search engine optimization payment plan strategy is design for small business in Ottawa and the valley that cannot afford the services of a large search marketing firm. SEO is about guaranteeing your pages are optimized to produces the right sort of signs for search engines.

Over 100 billion searches being made online every day. These are people looking for products that you offer and services that you provide. You’ve got a great website and unlimited potential right at your fingertips. There’s just one problem no one can find you.

Millions of people who own small business are pondering the same thing as you right now: How can I generate more business online at an affordable price? How can I get search engine visibility for my website (or blog)?

Appreciatively, you have already arrived at the answer to your questions.

For one hundred and fiftyy dollars ($150.00) per month, I can solve your problem. No paperwork to sign just pay as you go SEO. Start, stop, or switch SEO services or ranking factors at any time.

Search visibility takes time to produce long-term or evergreen results. Whatever you invest in search marketing this year will be a far cry from what you spent last year.

The first step in this process is to conduct a site assessment or audit to determine if your site has any crawl errors that could prevent the page from appearing in search results?

The next step is to start producing new high-quality content pages with keywords specific to your industry. Writing new content is one of the most important parts of search visibility (SEO). Depending on your domain authority, The keywords in your new content will take about thirty to sixty days to appear in searches.

When your keywords start showing up in Google searches, it will give users another way to find your business if they don’t know your domain name or, if they don’t know that you exist. Take a look at this obvious example below. Let’s say you were in the plumbing business and you had a page optimized with keywords for “Plumbers in Ottawa.” Your page or blog post will show up in Google’s first page something like this.

Keyword Search Example

Keyword Search Example


So what does this mean? It means that internet users now have another way to find your site when they search for a particular keyword or phrase on Google. The more pages you have with keywords, the more opportunities you have for someone to find you.

I want you to be aware that they are a lot of strategies when examining Keyword difficulty. It is not a simple process to find keywords for your site. It takes time and effort, and tools to do a compressive analyst of your market and your competitors. It’s important that you understand this. More on keyword research and competition in another article.

I proposed we do content writing for the first couple of months. Then you should focus on setting up your social marketing campaign including a Google Business Page, reviews, and building local citations.There are many different elements to search marketing. Writing quality content is just one important aspect.

Your small business can benefit from pay as you go search engine optimization. You can stop at any time depending on your financial situation, and whenever you’re ready to start again, we will pick it up from where we left off.

I will track the progress of your campaign. I will also be able to tell you more about your competitor. How they are doing on the web, and what it will take for you to get a leg up on them.

Additionally, you will get an inventory of phrases or words that are indexed by Google. Words that the public can use to locate your website on the internet. Furthermore, you will also get a weekly report of your website’s keyword performance in Google, and the search position they can be found at. You will be amazed to see your site slowly moves up weekly into the top ten positions for a particular keyword.

Pay as you go SEO is the most affordable way for small businesses to get visibility on the web. After all, If you want to be successful, you need to have a leg up on your competition or at least have an opportunity to compete. To do this, you have to be visible on the web.

Feel free to contact me for more details about my services. I work from the comforts of home and can be reached by phone at (613) 912 9239 Just ask for Frank